One of the most important roles for any faculty member (both tenure-track and non-tenure-track) is serving the campus community. Faculty play a major role in shaping the students' lives through their interactions with them, as well as helping fulfill the campus research mission. Many faculty serve on various committees through faculty senate, participate in campus functions (e.g. commencement), and advise students in their departments.
The Center for Advancing Faculty Excellence has a few additional ways that faculty can serve by directly working with CAFE. Any campus service work should be documented in myVITA for purposes of promotion and tenure.